Customer Acquisition Cost (CAC) measures the cost of acquiring a new customer, including marketing and sales expenses. A low CAC indicates that the company is efficient at acquiring new customers, while a high CAC indicates that the company may need to adjust its marketing and sales strategies.

Benchmarking your CAC versus your industry peers is the right place to start to understand how to improve CAC.

👉 Compare your Customer Acquisition Cost against industry competitors with our benchmarking calculator.

👉Find out what steps you can take to improve your Customer Acquisition Cost.