Retention Rate measures the percentage of customers who continue to use a company’s products or services over time. A high CRR indicates that customers are satisfied and loyal, while a low CRR indicates that customers may be switching to competitors.


To understand how to improve customer retention rate, benchmarking your retention rate versus your industry peers is the right place to start.

👉 Compare your customer retention rate against industry competitors with our benchmarking calculator.

👉Find out what steps you can take to improve your retention rate.