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The Repeat Purchase Rate measures the percentage of customers who make repeat purchases from a company. A high Repeat Purchase Rate indicates that customers are satisfied and loyal, while a low Repeat Purchase Rate indicates that customers may be switching to competitors.
To understand how to improve your Repeat Purchase Rate, benchmarking your Repeat Purchase Rate versus industry peers is the right place to start.
👉 Compare your Repeat Purchase Rate against industry competitors with our benchmarking calculator.
👉Find out what steps you can take to improve your Repeat Purchase Rate.
