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Benchmark your Customer Acquisition Cost

Calculator designed for your needs.

Customer Acquisition Cost (CAC) measures the cost of acquiring a new customer, including marketing and sales expenses. A low CAC indicates that the company is efficient at acquiring new customers, while a high CAC indicates that the company may need to adjust its marketing and sales strategies.

Benchmarking your CAC versus your industry peers is the right place to start to understand how to improve CAC.

👉 Compare your Customer Acquisition Cost against industry competitors with our benchmarking calculator.

👉Find out what steps you can take to improve your Customer Acquisition Cost.

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Turn siloed customer interactions into retention and revenue intelligence

Eclipse AI consolidates and analyzes omnichannel voice of customer data across different channels. Providing visibility, insights and actionable intelligence to drive revenue and growth.

Transform your Voice-of-Customer data into insights with a couple of clicks

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