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Customer Lifetime Value (CLTV) measures the total value of a customer over the entire time they remain a customer. It takes into account the customer’s purchasing history, the cost of acquiring the customer, and the estimated future value of the customer.
To understand how to improve Customer Lifetime Value, benchmarking your CLTV versus your industry peers is the right place to start.
👉 Compare your CLTV against industry competitors with our benchmarking calculator.
👉Find out what steps you can take to improve your CLTV.